Main Article Content
This study investigates the effects of personal and environmental factors on ecological beliefs and ecological behaviour and assesses the mediating and moderating influences in this model. This study utilises 592 questionnaire surveys among Malaysian consumers. A partial least squares technique (PLS) was utilised to analyse the data and to test the study hypotheses. The findings show that personal and environmental factors have a positive influence on ecological beliefs and ecological behaviour; ecological beliefs are positively related to ecological behaviour. Additionally, ecological beliefs mediate the relationship between personal factors and ecological behaviour, and the relationship between environmental factors and ecological behaviour. The present study is among the pioneers in including environmental factors and ecological beliefs in pro-environmental studies. In the context of energy-efficient appliance purchases, the findings elaborate on the existing knowledge of personal and environmental factors, and individual’s beliefs.
Submission of a manuscript implies: that the work described is original, has not been published before (except in the form of an abstract or as part of a published lecture, review, or thesis); that is not under consideration for publication elsewhere; that its publication has been approved by all co-authors, if any, as well as tacitly or explicitly by the responsible authorities at the institution where the work was carried out. Transfer of copyright to the University of Malaya becomes effective if and when the article is accepted for publication. The copyright covers the exclusive right to reproduce and distribute the article, including reprints, translations, photographic reproductions, microform, electronic form (offline and online) or other reproductions of similar nature.
An author may self-archive the English language version of his/her article on his/her own website and his/her institutions repository; however he/she may not use the publishers PDF version which is posted on www.ijie.um.edu.my. Furthermore, the author may only post his/her version, provided acknowledgement is given to the original source of publication and a link must be accompanied by the following text: The original publication is available at www.ijie.um.edu.my.
All articles published in this journal are protected by copyright, which covers the exclusive rights to reproduce and redistribute the article (e.g. as offprint), as well as all translation rights. No material published in this journal may be reproduced photographically or stored on microfilm, in electronic database, video disks, etc., without first obtaining written permission from the publishers. The use of general descriptive names, trade names, trademarks, etc., in this publication, even if not specifically identified, does not imply that these names are not protected by the relevant laws and regulations.
The copyright owners consent does not include copying for general distribution, promotion, new works, or resale. In these cases, specific written permission must first be obtained from the publishers.