Unlocking Strategic Renewal Supply Chain Options for the Malaysian Automotives Sector

Authors

  • Raja Zuraidah Rasi Faculty of Technology Management and Business, Universiti Tun Hussein Onn, Parit Raja, Johor, Malaysia.
  • Veera Pandiyan Kaliani Sundram Corresponding author. RIG-Sustainable Supply Chain Logistics and Faculty of Business and Management, Universiti Teknologi MARA, Puncak Alam, Selangor, Malaysia.
  • Ahmad Rais Mohamad Mokhtar Faculty of Business and Management, Universiti Teknologi MARA, Puncak Alam, Selangor, Malaysia.
  • Li Lian Chew Binary Business School, Binary University, Puchong, Selangor, Malaysia.
  • Evelyn S. Devadason Department of Economics, Faculty of Business and Economics, University Malaya, Kuala Lumpur, Malaysia.

DOI:

https://doi.org/10.22452/IJIE.vol18no1.1

Abstract

The automotive sector in Malaysia has encountered a multitude of challenges,
ranging from shifting consumer sentiments to stringent regulatory frameworks
and limited market access. These obstacles have significantly impeded the sector’s
sustainability, resilience, and growth potential. To address these pressing issues,
this study presents a roadmap for the Malaysian automotive sector, by utilising the
SWOT-QSPM to evaluate various strategic options along the automotive supply chain.
The analysis highlights several key findings in the automotive sector. Notably, the
industry benefits from a well-established supply chain network, while opportunities lie
in the growing demand for electric and hybrid vehicles. However, stringent emissions
regulations and evolving consumer preferences present significant challenges to
traditional manufacturing practices. To navigate these challenges and capitalise on
opportunities, embracing diversity and adopting competitive strategies are crucial.
Moreover, prioritising technological advancements to enhance production efficiency
emerges as a key strategy for success in the evolving automotive landscape.

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Published

2026-01-01

How to Cite

Raja Zuraidah Rasi, Veera Pandiyan Kaliani Sundram, Ahmad Rais Mohamad Mokhtar, Li Lian Chew, & Evelyn S. Devadason. (2026). Unlocking Strategic Renewal Supply Chain Options for the Malaysian Automotives Sector. Institutions and Economies, 18(1), 1–27. https://doi.org/10.22452/IJIE.vol18no1.1

Issue

Volume 18, No 1 (2026)

Section

Articles

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